A little while ago during Christmas in July press shows round, I went to the gorgeous showroom of the Early Learning Centre where I got the privilege to get a sneaky preview of Jools Olivers collection for Mothercare, Little Bird. "Celebrity collaborations" aren't always my cup of tea, but this one really is of a different kind, so tasteful and pretty. Jools designed an oh-so-sweet range of baby clothing and nursery furniture I found myself wanting virtually everything in the collection.
"Launching in both UK and international stores from 17th August 2012, the new collection will include nursery bedding and accessories, newborn and children’s clothing aimed at babies and children from 0 to 5 years, and original gifts suitable from birth to 3 years. The new collection features a unique mix of high quality, affordable pieces with an eclectic and timeless look and feel that reflects Jools’ love of nostalgic yet modern collectables."
I haven't been this excited about a collection hitting stores since the Marni and HM collaboration! After a long wait, here is a little preview of what I saw on the day.. I love the little gift set, perfect for newborns.
There is a little something for everyone, for the mother to be and for great little gifts and everything is available from today at selected Mothercare stores (find one near you here) and online at www.mothercare.com
This morning I hit the Marble Arch store for a little preview and the gorgeous Oliver family were all there for the official opening: dad Jamie, mum Jools and their their four beautiful children. I had a chat with Jools who told me this has been a two years in the making job, so she is obviously really proud of the result. I went a little mad and bought two huge bags of things...
Here's what's in it...
|I love this soft laundry basket perfect to collect|
all your ready-to-be-washed baby clothes £34.99 for two
|I'm getting this monitor for my friend's baby £20|
|This door stop is one of my favorite things £16|
|Perfect gift box for a new born:|
hat, slippers and a little rattle all in a chic lunch box
|This bambi was the inspiration behind Jool's collection £12|
|I also love this set of cot sheets for later on from £15|
Watch this video from behind the scenes