OK so admittedly I picked quite a fun day as shoots are definitely one of my favourite part of the job, but the reality is that at Wardrobe ICONS, no other day is the same as the other. Petro and I work from our shared London office two to three days a week and when we are not at our desks producing the pages you see in your weekly magazine The ICONS Update, or researching the net for the best wardrobe staples to upload on the site, we spend our time out and about on press days, meetings, breakfasts and shoots - and this is the day I'm going to take you through today: the making of a Wardrobe ICONS 'Perfect Wardrobe' shoot.
My 'Call Sheet' today lists all the information I need to have in terms of where I need to be, at what time and who is the talent we are shooting. This is sent to everyone involved on the day so we are all looped in. Today, I am shooting Roberta Benteler, the incredibly stylish founder and CEO of Avenue32 in her London wardrobe.
For once, I don't have to trek the other side of London, as it so happens that Roberta lives literally around the corner from me. I'm almost 8 months pregnant at this point so being able to drive is a real luxury! It's 9.30 and I'm at my desk ready to get going.
I get to Roberta's house and we walk to the top the property where she opens the door to her attic and... LOOK AT THIS!
There are rows and rows of immaculately organised clothes under the eaves...
... and in front of each section there are opened-shelved cabinets with rows and rows of some of the coolest shoes I have ever seen!
I can't resist the temptation of doing a little selfie and posting it on my Instagram, and you love this post just as much as me!
Eva K. Salvi, our in house photographer, is a real pro and photographs all of our beautiful shoots giving you the opportunity to get a real sense of the subject's wardrobes with lots of details.
Shooting our 'Perfect Wardrobe' pages is like doing a jigsaw puzzle, you have to think about every photo you take and how it's going to look in our layouts. I have a long list of shots I have to get done and keep a detailed list of each one of them.
We get shooting straight away as we don't like to take too much time out of our busy ladies life and like to get in and out within a couple of hours. Here we were shooting Roberta's hands with her favourite sunglasses...
... and this is the final shot you will see in The ICONS Update!
Eva checks with Roberta that she is happy with the next shot - doesn't she look gorgeous in the final thing and how much did I have to resist the temptation to buy her top straight after the shoot?!?!
We take a little break and I tell Roberta how much I love her Instagram and the "Roberta pose" that first got me hooked to her feed and where I first cought a glimpse of her amazing wardrobes...
So she gives me a little tutorial on how to achieve the pose...
... but with an 8 months bump it's quite hard and I don't feel I quite succeed!
Back to work! Final shot is the cover - I sit in the back to art directing the shot to make sure that we have enough space on the shot for our title and cover lines. Roberta is posing by her wardrobe in a super cool yet laid back look of broderie top and wide leg trousers. She looks amazing and I am so pleased with the final shot!
And if you want to catch up with some of our other features take a look at our archive section - here are some of my all-time favourite shoots with Martha Ward, Lucy Williams, Tash Sefton and Pandora Sykes.
I hope you enjoyed this little behind the scenes post - remember that you free, weekly copy of The ICONS Update goes live every Tuesday on www.wardrobeicons.com and that you can subscribe, for free by adding your email to our mailing list from the home page!