I've often asked myself why I love to wear J.Crew so much and the not-so-groundbreaking conclusion is that it's a
brand that I identify with: it suits all aspects of my lifestyle, from
the working fashionista to the more practical, off-duty mum I become at the weekend.
In J.Crew I can shop for anything that tickles my fancy: a neon pink featherweight cashmere sweater, a pair of diamante and tassel earrings, an embroidered peasant blouse and even a bejewelled shirt - but also for key items that have become the underpinning of my wardrobe. Tippi sweaters in every colour of the rainbow and Vintage Cotton V-neck tees are just a couple of the key staples that I could not survive with in my closet. I wear them over and over again and I never tire to recommend them to my friends.
I also love J.Crew because it's a brand that inspires me - the "Looks we love" feature on the website never fails to give me new and fresh ideas on how to style new and existing items. Each season I wait with anticipation to see what Jenna Lyons and Tom Mora are going to show in the next collection: will it be sequins with denim? Yellow and beige? Track bottoms with heels? I often see the new collection and find myself coveting all sorts of things I didn't even know I needed - and why? Because J.Crew makes them wearable and most times more affordable than designer pieces.
I've also had the great pleasure of meeting the people behind the brand: from Jenna to Tom Mora (if you missed it read my interview with Jenna Lyons from The ICONS Update by clicking here), and I have gained a deeper understanding of the brand's philosophy. I love how they source their fabrics in the best factories around the world and how each item is so lovingly made.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhECWwOb2ttnAzqF2uiXAMYx1-Ga6sIGSrLE11s8zsF6omuC6LaBZN8RWyD1jiU0obRLQKmsYnf-IRtrNWJ2jhNjJ2KzdG5fFpdrJzsbBwpY4EFQJkakrI32YQtxj8NqzzBltY4Aq3u5SI/s1600/_MG_1328.jpg)
So when the team in New York asked me to head to Paris and check out the new (and first) French store in the Marais, it was really a no brainer. My task: head to Jenna's favourite Parisian spots and photograph one outfit I loved in each location. From the Tour Eiffel, to St. Germain and the iconic Jardin des Tuileries, follow me every last Tuesday of the month on a little journey through Paris as I play dressup in my favourite items.
We start this journey in the J.Crew Rue Malher store, where Eva K.Salvi
followed me taking pictures of every single detail I loved - I hope you
enjoy the tour and don't forget to log on tomorrow to see my first outfit at the Jardin des Tuileries, the same one I wore at the Chanel show.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxw4Z6kq_pSNFlsch7hbQxmXA5bVqhozfoW21n3D7-qDqF_qbAl855Cf9uCTvQUCjn4sCQyFGZExwKkzGd_ucbDBAYqoYN1op5cIBk6y-vuuc4fXNV4l_qEZsoedW3vgWVwjYWqrj0vBg/s1600/_MG_1162.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxw4Z6kq_pSNFlsch7hbQxmXA5bVqhozfoW21n3D7-qDqF_qbAl855Cf9uCTvQUCjn4sCQyFGZExwKkzGd_ucbDBAYqoYN1op5cIBk6y-vuuc4fXNV4l_qEZsoedW3vgWVwjYWqrj0vBg/s1600/_MG_1162.jpg)
Find the J.Crew Marais store at:
Shop the collection online on
Photos Eva K. Salvi
2 comments:
Awesome! You lucky girl!
I still haven't paid a trip to J Crew! I'm not sure I can trust myself there though, so many lovely things...I think I'd leave very poor indeed x
Josie’s Journal
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