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Tuesday, 9 June 2015

The making of The ICONS Update

Ahead of each week Petro and I are working hard at delivering the next issue of The ICONS Update into your inbox with a little bit of inspiration on how to update your everyday wardrobe staples. Unlike other websites and magazines who advise on "what's in fashion" (we love those too by the way!), when we thought about Wardrobe ICONS magazine we wanted to create something that shows you "what never goes out of fashion". So we have pages like "Style Sheet" that take one wardrobe staple like the white shirt or the grey sweater and give you 4 easy ideas on how to wear it right now with items your already own - because let's face it, fashion is constantly evolving and even though a  white short will always be "in", the way you wear it this season is not going to be the same way you wear it next season. We thought we would group these on Pinterest so you can easily access them (or even print them and stick them in your wardrobe). We like to take a peek inside the wardrobes of our fashion crushes and have had the times of our lives at the homes of fashion fabulous Kim Hersov, The Fashion Guitar, Candice Lake and and our very own Deborah Brett.

At the NYC apartment of The Fashion Guitar

At the London home of Candice Lake

We also  have shopping pages like "Our Obsession" and  with a tight, quality edit of our favourite investment buys. We have bigger, meatier features like "The Experts" which is an interview with woman in the fashion industry who's style we admire - we've had the pleasure of talking to incredible icons such as Jenna Lyons, streetstyle super stars like Caroline Issa and Yasmin Sewell and fashion insiders with power jobs like UK Vogue's Kate Phelan. You can find all of our cover stars in our ICONS Update archive here.


We like to cover every aspect of our lives so we've had "The Work" issue woman issue, "The Mother's Day" issue, investment issues (remember our shopping trip to Chanel or my feature on how to by a designer bag in Louis Vuitton), but also High Street issues and trend reports with lots of affordable ways to buy into designer looks.


Last week we looked at all things bridal and this week we are looking at what to wear to weddings now. Buying something new is not always possible, so Petro and I decided to follow Jenna Lyons advice and choose some outfits that felt more like "us" and looking into our wardrobes for four outfit ideas that you can also reproduce. We shot the feature in my back garden and had such fun! See the full result here. I also looked for the perfect shoe for every type of wedding (beach wedding!??!) and Petro focused on ideas on how to dress your bridesmaids.


Plus, this week we are giving five readers the opportunity to win £100 to spend in Marks and Spencers. I have found some true gems in the past and the pink and red lace dress I'm wearing for an upcoming do is defintely one of them. The dress is so gorgeous it's sold out but will be available again on the 15th of July so ear mark it in your diaries!


We hope you are liking our Tuesday bite size magazine but welcome any feedback, so let us know what you think and to thank you for your time we will send the most helpful reader a little thank you present in the form of a little Tory Burch leather coin wallet. Just email me on laura@wardrobeicons.com with "Feedback" in your subject.

LF x

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