I’ve been thinking about what to write in this post for a really long time, mildly obsessing over how to introduce the secret project that I’ve been working on for so many months… and then I realised that I can’t think of any clever ways of doing so, and that, together with my amazing friend and business partner Petro, I just want to say: “Here it is and we really hope you like it”.
Wardrobe Icons is a shopping website dedicated to wardrobe essentials and it’s you, WIT readers, that have unknowingly been asking for it. For years you’ve asked me: “How do I build the perfect wardrobe?” “What are the essentials you really need? “Where can I find the perfect white shirt and the forever stripy top?” so I decided to do something about it and create a website that answers all of these questions, whilst also giving you inspiration on how to wear these items today.
Despite being a fashion editor I often walk into stores and feel overwhelmed by the vast choice; I look at websites and there are thousands of items to choose from. We spend our days doing the research so that you don’t have to, handpicking each and every one of our "icons" for you. We’ve narrowed it down to a super tight edit because that’s what we are here to do: we cut through the overwhelming choice and help you shop cleverly knowing that everything we feature on the site we either own ourself, wish we owned or would recommend to a friend.
And for those of you who miss my shopping pages in Red magazine… we have a little magazine for you; it’s called The ICONS Update, from which you can expect shopping pages that you can print and save, personal style advice and interviews with women whose style we admire, every Tuesday in your inbox when you sign up to our newsletter.
Here's what it is: if WIT is your “daily inspiration from inside a fashion editors wardrobe”, Wardrobe Icons is the place to see me back in my fashion editor's shoes and shop our edit for a multi-tasking, intelligently selected and long-lasting wardrobe - the wardrobe we all dream of owning.
But don't worry, WIT is not going anywhere - Wardrobe Icons is merely an extension of it and will be packed with all the things you wished for in WIT, and the ones I have always wanted to do in my very own magazine.
You came up with the idea; Petro and I are going to do the legwork for you and for me… it’s a little dream come true.
Thank you and I really hope you like it... please let me know what you think!